Privacy Policy
Last updated: 23 May 2026
1. Who we are
This website (“Clarity”, “we”, “us”, “our”) is operated by GOTOGCC MARKETING SERVICES, the legal entity responsible for processing your personal data described in this policy. If you have any questions about this policy or your data, please contact us.
2. What we collect
We collect the following categories of information:
- Information you give us via our questionnaire and forms: name, email address, investment goals, budget, payment preference, risk appetite, and any other answers you submit. We also save partial answers as you progress so we don’t lose your work.
- Technical and usage data collected automatically when you visit: IP address, device and browser information, pages viewed, referring URL, and interaction events.
- Cookies and similar technologies used for essential site functionality and analytics (see Section 4).
3. How we use your data
- To generate your personalised property guidance and report.
- To improve the quality, performance, and content of our service.
- To respond to your enquiries and provide customer support.
- To comply with applicable legal and regulatory obligations.
4. Analytics (Microsoft Clarity & Google Analytics)
We use Microsoft Clarity to understand how visitors interact with our website so we can improve it. Microsoft Clarity collects behavioural metrics, heatmaps, and session recordings that may include pages visited, clicks, mouse movements, scrolling, and the inputs you make on non-sensitive form fields. This data is processed by Microsoft in accordance with its own privacy practices, which you can review at privacy.microsoft.com/privacystatement.
We also use Google Analytics (gtag.js) provided by Google LLC to measure traffic and understand aggregate usage of our website. Google Analytics uses cookies and similar identifiers to collect information such as your IP address (which may be truncated), device and browser details, pages viewed, referring URL, approximate location, and on-site interactions. This data is processed by Google in accordance with its privacy policy, which you can review at policies.google.com/privacy.
We use analytics data solely to analyse and improve our website and do not sell it. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
5. Sharing with third parties
We do not sell your personal data. We share data with third parties only in the following situations:
- With your consent. Where you have opted in — for example by requesting an introduction to a broker, developer, mortgage advisor, or other partner — we are permitted to share the personal data you have provided with those selected third parties so they can contact you and assist with your enquiry. You can withdraw this consent at any time by emailing us.
- Service providers who process data on our behalf (such as hosting, database, and analytics providers like Microsoft Clarity) under appropriate contractual safeguards.
- Legal and safety reasons where disclosure is required by law, regulation, court order, or to protect our rights and users.
6. Data retention
We retain submitted questionnaire data and reports for as long as necessary to provide our service and for legitimate business and legal purposes. You may request deletion of your data at any time (see Section 8).
7. Security
We use reasonable technical and organisational measures — including encrypted transport (HTTPS), access controls, and a managed database with row-level security — to protect your data. No method of transmission or storage is 100% secure, but we work to maintain a high standard of protection.
8. Your rights
Subject to applicable law, you have the right to access, correct, delete, or restrict the processing of your personal data, and to withdraw any consent you have previously given (including consent to share data with third parties), please contact us.
9. Changes to this policy
We may update this policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. Material changes will be highlighted on the site where appropriate.
10. Contact
GOTOGCC MARKETING SERVICES — for any privacy-related request, please contact us.